Why Google +1 (probably) won't work Google's +1 is a direct response to Facebooks Like button. What started out as a seemingly innocuous feature gained such immense traction that it has effectively become an informal recommendation engine.
If the Internet is so easy, why are people
making the same mistakes over and over again.
Q. What's the best way of avoiding a mistake?
A. Research, training and getting the right advice.
The principle is sound but often as a professional
SEO Consultant I hear all too often tales of woe. How the search
engines have either never indexed a website fully, or have suddenly
stopped coming all together.
Often the first port of call is the developer, who
rarely understands search engines, how they work or indeed even
the basics of spider accessibility.
So in an effort to resolve some of the basic issues
I've put a series of question and answer sessions together in
an effort to resolve the most frequent indexing problems faced
by web designers.
A websites ability to get ranked in search engines
comes down to three basic factors-
Is your site?
1. Spider Accessibility
If the search engine spiders are accessing all the pages of your
site, reading the content then your site is Spider Accessible, if not then the
problems can be complicated to correct, but ultimately everything is curable.
2. Relevancy
Do you have the right content for things you'd like to be found
for? It might seam an eliminatory point but it is amazing how many organisations
don't use the terminology that is used by their clients, a perfect example is
auto insurance, when in the UK everyone calls it car insurance.
3. Authority
Appearing in the top of search engines isn't about filling the
page with keyword repeats, times have changed enormously. It is more about how
authoritative you are and being recognised as such.
