SEO Speaker stopped at US Customs Lyndsay Walker, Director of Online Marketing at Canada's Web Shop, was prevented from travelling yesterday to the Las Vegas Affiliate Summit.
Wake up to Caffeine As the launch of Google's much hyped new system draws closer - many of us SEOs believe it could go live by the end of January - it's worth taking another look at the impact it will have on search engine optimisation
Digital library suffers another setback Search engine giant Google has suffered another setback in its plans to establish the world's biggest online library.
SEO and Caffeine The need for speed is increasingly common in all walks of life, but never more so than on the internet, and in the battle for search engine supremacy in particular.
Google now indexing Facebook content From yesterday Google is now able to index all public content on Facebook by default. This might not seem to be a bad thing, and indeed from the possibility of how this impacts on search queries is a good thing by bringing extra content into the index.
If the Internet is so easy, why are people
making the same mistakes over and over again.
Q. What's the best way of avoiding a mistake?
A. Research, training and getting the right advice.
The principle is sound but often as a professional
SEO Consultant I hear all too often tales of woe. How the search
engines have either never indexed a website fully, or have suddenly
stopped coming all together.
Often the first port of call is the developer, who
rarely understands search engines, how they work or indead even
the basics of spider accessibility.
So in an effort to resolve some of the basic issues
I've put a series of question and answer sessions together in
an effort to resolve the most frequent indexing problems faced
by web designers.
A websites ability to get ranked in search engines
comes down to three basic factors-
Is your site?
1. Spider Accessibility
If the search engine spiders are accessing all the pages of your
site, reading the content then your site is Spider Accessible, if not then the
problems can be complicated to correct, but ultimately everything is curable.
2. Relevancy
Do you have the right content for things you'd like to be found
for? It might seam an eliminatory point but it is amazing how many organisations
don't use the terminology that is used by their clients, a perfect example is
auto insurance, when in the UK everyone calls it car insurance.
3. Authority
Appearing in the top of search engines isn't about filling the
page with keyword repeats, times have changed enormously. It is more about how
authoritative you are and being recognised as such.
