Matt Paines

The life and times of an SEO Consultant

Search Engine Optimisation Web Log (BLOG)

http://blog.xseo.com

Facebook Sues Teacher Resource for Using the Word BOOK
Facebook is suing a company called Teachbook, which operates a social networking site for teachers, apparently because it has BOOK in its name

Yahoo Switches to Bing for Organic Search Results
Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google.

Wake Up Google, it may be the internet age but customer service still counts!
In a recent episode an old client approached us for assistance after having their PPC account suspended. They were notified by Google that their account was suspended and that it was in the hands of

Social media warning from search engine boss
Eric Schmidt of search engine Google has warned young people that they may one day have to change their names to escape previous online activity.

PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco
Will there never be an end to this discussion, for what it's worth "BOTH" now move on! That said here is what was said at SES San Francisco

Connected Marketing at SES San Francisco
It's great to see, all too often we are asked to focus on purely SEO. Which is a shame because as Garry raises in his article strict SEO is only one part of the proposition.

Nice little Viral
Couldn't help myself on seeing this nice little viral video from a company selling iphone screen protectors

Optimizing Facebook Status Updates For Local Marketing
A large component of Facebooking is “preaching to the choir”—most of the people who will “like” you and follow you on Facebook are those who already know your company exists.

 

 

 


Internet Marketing by numbers


If the Internet is so easy, why are people making the same mistakes over and over again.

Q. What's the best way of avoiding a mistake?

A. Research, training and getting the right advice.

The principle is sound but often as a professional SEO Consultant I hear all too often tales of woe. How the search engines have either never indexed a website fully, or have suddenly stopped coming all together.

Often the first port of call is the developer, who rarely understands search engines, how they work or indeed even the basics of spider accessibility.

So in an effort to resolve some of the basic issues I've put a series of question and answer sessions together in an effort to resolve the most frequent indexing problems faced by web designers.

A websites ability to get ranked in search engines comes down to three basic factors-

Is your site?

1. Spider Accessibility

If the search engine spiders are accessing all the pages of your site, reading the content then your site is Spider Accessible, if not then the problems can be complicated to correct, but ultimately everything is curable.

2. Relevancy

Do you have the right content for things you'd like to be found for? It might seam an eliminatory point but it is amazing how many organisations don't use the terminology that is used by their clients, a perfect example is auto insurance, when in the UK everyone calls it car insurance.

3. Authority

Appearing in the top of search engines isn't about filling the page with keyword repeats, times have changed enormously. It is more about how authoritative you are and being recognised as such.

Matt Paines - conference speak




Search Engine Marketing Professional Organization Individual Member

To find out more Call 020 30062509

...and now for something
different.

Le Mans MotoGP 2010 Tour
Stoke Charity Egg Run 2010
Ride out through Staffordshire
Le Mans MotoGP 2009 Tour
Stoke Charity Pet Run 2009
Northwich Thunder Sprint 2009

Stoke Charity Egg Run 2009
Staffordshire Bike Sense

Donington MotoGP 2008
Cosford 2008
Le Mans MotoGP 2008
Northwich Thunder Sprint 2008
SES London 2008

SMX London 2007
Porsche Treasure Hunt
V Festival 2007
Le Mans MotoGP 2007
World Superbikes Donington 2007
SES London 2007
TFM London 2007

Microsoft Search Champs V4
Microsoft Search Champs V2

Meadowcroft Park

 


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