Direct mail bolsters SEO campaigns Royal Mail is looking set to cash in on the stampede for SEO services with a new claim that direct mail can bring brands to life and bolster the effectiveness of SEO campaigns.
SMEs need professional SEO advice Most SMEs have their own website, yet they still don't know how to get their sites ranked on search engines and are missing out on customers who cannot find them.
Online ad spend buoyant despite economy Online advertising expenditure is bucking the market trend, soaring by another 21% over the year to reach a total of £1.7 billion, despite an overall fall in advertising of 0.7% across all media.
Ask.com goes back to its roots IAC Search and Media is revamping its flagship search product, Ask.com, with a shift in emphasis towards its semantic roots.
Changing economic climate, changing SEO The economy is in turmoil and companies are reviewing their marketing budgets and strategies. So what is the likely impact of the economic downturn on SEO?
Google to crawl dynamic URL's better! The practice of rewriting dynamic URLs into static URLs could soon become a thing of the past, with Google advising webmasters to avoid reformatting dynamic URLs to make them look static.
Internet Marketing by numbers
If the Internet is so easy, why are people
making the same mistakes over and over again.
Q. What's the best way of avoiding a mistake?
A. Research, training and getting the right advice.
The principle is sound but often as a professional
SEO Consultant I hear all too often tales of woe. How the search
engines have either never indexed a website fully, or have suddenly
stopped coming all together.
Often the first port of call is the developer, who
rarely understands search engines, how they work or indead even
the basics of spider accessibility.
So in an effort to resolve some of the basic issues
I've put a series of question and answer sessions together in
an effort to resolve the most frequent indexing problems faced
by web designers.
A websites ability to get ranked in search engines
comes down to three basic factors-
Is your site?
1. Spider Accessibility
If the search engine spiders are accessing all the pages of your
site, reading the content then your site is Spider Accessible, if not then the
problems can be complicated to correct, but ultimately everything is curable.
2. Relevancy
Do you have the right content for things you'd like to be found
for? It might seam an eliminatory point but it is amazing how many organisations
don't use the terminology that is used by their clients, a perfect example is
auto insurance, when in the UK everyone calls it car insurance.
3. Authority
Appearing in the top of search engines isn't about filling the
page with keyword repeats, times have changed enormously. It is more about how
authoritative you are and being recognised as such.
