First literal internet revolution? The phrase internet revolution to describe the latest developments in the world of online technology may be somewhat overused but the last few weeks have seen what may prove to be the first literal internet revolution.
Trade body focuses on EU threat AIB, the European trade association of the digital and interactive marketing industry says it is now focusing its efforts, and the majority of its resources, on addressing the regulatory challenges currently facing the online advertising industry.
Social networking research on the open road Social networking websites such as Facebook and Twitter may be hitting the headlines and are certainly the ‘in thing’ when it comes to keeping up to date with the daily lives of friends and celebrities.
New search engine from Microsoft Microsoft has promised to make searching the internet easier by re-launching its own search engine.
People want to do stuff in real time Google co founder Larry Page has admitted that the company has been losing out to Twitter in the race to meet web user's demand for real-time information.
Economic crisis presents new business opportunities The current economic slowdown may have hit traditional retailers hard, but the ongoing crisis has presented a golden opportunity for businesses offering their products and services online.
No Blogging today SEO blogging is suspended for a week, while I blog and twitter for an experiment in Social Media.
Internet Marketing by numbers
If the Internet is so easy, why are people
making the same mistakes over and over again.
Q. What's the best way of avoiding a mistake?
A. Research, training and getting the right advice.
The principle is sound but often as a professional
SEO Consultant I hear all too often tales of woe. How the search
engines have either never indexed a website fully, or have suddenly
stopped coming all together.
Often the first port of call is the developer, who
rarely understands search engines, how they work or indead even
the basics of spider accessibility.
So in an effort to resolve some of the basic issues
I've put a series of question and answer sessions together in
an effort to resolve the most frequent indexing problems faced
by web designers.
A websites ability to get ranked in search engines
comes down to three basic factors-
Is your site?
1. Spider Accessibility
If the search engine spiders are accessing all the pages of your
site, reading the content then your site is Spider Accessible, if not then the
problems can be complicated to correct, but ultimately everything is curable.
2. Relevancy
Do you have the right content for things you'd like to be found
for? It might seam an eliminatory point but it is amazing how many organisations
don't use the terminology that is used by their clients, a perfect example is
auto insurance, when in the UK everyone calls it car insurance.
3. Authority
Appearing in the top of search engines isn't about filling the
page with keyword repeats, times have changed enormously. It is more about how
authoritative you are and being recognised as such.
